Music, Radio, and Podcast Advertising Made Simple

4X Higher Click-Through Rate

96% Avg listen through rate

More conversions and Revenue

Here’s your chance to get in on today’s podcast boom. And a great opportunity to get your brands in front of some highly-engaged audiences.

200M +

Americans stream music, radio, news, and podcasts

A woman sitting on a chair with a notebook, speaking into a microphone, in a room with a plant on a side table.

“Back in the day the Big 3 media channels were print, radio, and TV. That’s where most of the customers came from. But fast forward to today, and the Big 3 is search, social, and streaming... any robust, integrated marketing campaign should have all three.”

The Latest Buzz on Audio

While Digital Audio continues to reign supreme as the mobile content king. In short, one of the biggest growth opportunities for agencies in the coming years - thanks to Millennials and Gen Zers - is in music and podcast advertising. Virtually everyone is listening. And there’s no better time than right now to get your clients heard.

Monitoring Progress, Measuring Success

Real Time Reporting

Once your campaign is live, we’ll start populating your dashboard with real-time performance data for easy management and in-depth analysis. Like most other adtech platforms, you too can also stop, edit, and restart your live campaigns at anytime with AudioGO. In addition to having the ability to export your campaign reporting into PDFs and CSVs for sharing with your clients.

100M+

Monthly ad enabled-listeners

Campaign Metrics:

  • Total/daily ad spend

  • Budget

  • Start/end dates

  • Total/daily impressions (ad plays)

  • Total/daily clicks (including retargeted display clicks)

  • Total/daily reach (the number of unique listeners who heard your ad)

  • Age: view your ad listeners by age group

  • Gender: view your ad listeners by male or female

  • Genre: view your ad listeners by the content they’re streaming

  • Behavioral segments: view your ad listeners by their interests and statuses

  • Location: view your ad listeners by their state, city, and zipcode

  • Device: view your ad listeners by the devices they stream on

Audience Metrics:

A black and white photo of a woman with short curly hair wearing sunglasses and a light-colored sweatshirt. She has rings on her fingers, and her hands are gently touching her face and head with eyes closed, in a peaceful pose.

Our most popular agency campaigns, by type:

FYI, audio is often consumed handsfree

so try not to overstress clicks as a KPI to your clients. Instead, focus your success metrics around ad impressions and how many unique listeners your ad reached.

  • Event promotions

  • Sales promotion

  • Driving retail football

  • Job recruiting

  • Public service announcements

  • Entertainment

  • Fundraising

  • Increasing brand awareness

43%

of all US-based listeners can be reached via BRD Media LLC

1,500K+

streaming radio stations

Group of four diverse young adults standing with arms crossed, wearing headphones, against a black background.

Comprehensive Audience Targeting

Reach whoever you want, wherever they are, whatever they’re listening to, whenever in the day. So whether that’s job seekers in Reno, country music lovers in Asheville, sports fanatics during their morning commute, or 20-something-year- old singles - you get to decide who hears your ad from well over a 100 different targeting options, at no extra cost.

Statuses

Refine your messaging based on user profiles

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Genre

Make connections in between music playlists & favorite podcasts

Icon of a headset with a microphone on a red background

Device

Target listeners on their mobile phones & tablets, PCs & laptops, or smart speakers

Icon of a smartphone on a red circular background

Location

Target audiences by state, country, city, & even zip code

Red location pin icon on a red background.

Language

Run ads on the largest Spanish language networks around

Icon of a globe inside a dark blue circle, representing the internet or global connectivity.

Interests

Market listeners by relevant hobbies and passions

Heart icon inside a dark blue circle.

Time

Schedule your ad’s run times for any hour of the day

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Age & Gender

Reach your target demographic

Icon of a person with a plus sign, indicating adding a new user.
A woman with wavy hair wearing headphones and a denim jacket, viewed from behind, with a body of water in the background.

BRD Media LLC’s Streaming Music and Radio Partners Give Instant Access to:

Pandora is the country’s #1 music streaming service with over 60M+ monthly active users, 90% of which are ad enabled, compared to only 50% of Spotify’s. Music to any marketer’s ears.

  • Pandora

8% of Americans reported using iHeartRadio each week, streaming from a portfolio of 30M+ songs and 860 live broadcast stations in 153 US markets. Not to mention, 95% of iHeart listeners are ad-supported!

  • iHeartRadio

AudioGO’s digital radio publishers reaches millions of Americans every month through local and national media sources like CNN, the AP, MSNBC, FOX News, NPR, and entertainment programming from iconic brands like the NFL, the NCAA, the Masters, and the Academy of Country Music Awards.

  • Digital Radio

AudioGO’s Spanish language publishers consists of the country’s largest audio network that caters exclusively to Latino audiences (Univision), 49 of the largest Spanish language radio stations in states like CA, NV, AZ, and TX (via Entravision), along with hundreds of other stations in major metropolitan Hispanic markets (SBS).

  • Spanish Language Content

7,500+ Available Podcasts, from 10+ Different Networks, All on ONE Ad Platform

Here’s your chance to get in on today’s podcast boom. And a great opportunity to get your brands in front of some highly-engaged audiences

* Please note that shows and partners are subject to change, and that podcast ad buys are genre-based and not specific to any one show or publisher. Shows and partners are current as of 12/31/2021.

No image provided for description.
iHeartRadio logo with red heart and black and gray text.
Ember Streaming logo in orange and gray text.
Logo of KAST, featuring a red circular emblem with a white 'K' and sound wave design.
PodcastOne logo with a red and black color scheme.
Logo of ART19 with the text 'ART19' in black, blue, and red colors.
Redcircle logo with black text reading 'Redcircle'.
Logo for Podwave with the word 'podwave' and a bar chart with increasing pink bars.
Speaker brand logo with black text and a yellow star symbol.
Silhouette of two people sitting on a rocky ledge above a sunset, with palm trees in the background.
Text reading 'The Inspiration from' with decorative fonts and design elements.

77%

of listeners pay attention to podcast ads20

60%

of listeners purchased something from a podcast ad22

9 in 10

listeners took action after hearing a podcast ad21

A woman with short curly hair, glasses, and a sweater, smiling with eyes closed, holding a mug of coffee or tea, listening to music with earbuds, outdoors with plants in the background.

Shows

A collage of podcast icons with various titles and images in a grid format.

Our most popular agency clients by industry

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Automotive

A blue stick figure drawing of a person carrying a rectangular object, possibly a box, on their back.

Entertainment

An orange fruit with a green leaf on top.

Food & Beverage

Red shield with a white medical cross in the center

Healthcare

Yellow warning sign with a blue lightning bolt symbol.

Solar companies

A hand tapping an app icon on a smartphone screen

Mobile Apps

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Financials

Insurance

Retail

Education

Fitness

Consumer Goods

Home Service Professional

FAQs

  • Currently, our publisher partners include Pandora, iHeartRadio, TuneIn, Cumulus, Cox Media Group, Spanish Broadcasting System (SBS), Univision, Entravision, and more. The distribution of your campaign impressions will vary on the targeting criteria you set. For example, if you select music genre targeting most of your impression will go to Pandora which specializes in music streaming. If you select podcast or talk genre targeting, your ad will get more impressions on our publishers that focus on podcasts and talk radio content.

  • Reach the audience of your choice on AudioGO by selecting any of the demographic or advanced targeting options below:

    • Gender: Male or Female

    • Age Group: 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64, and 65+

    • Location: State, county, city, zipcode, MSA (metropolitan statistical area), or DMA (designated market area)

    • Date and Time: Day of the week and the time of day

    • Genre: Music or spoken word (news, podcasts, talk radio)

    • Language: Spanish or English

    • Behavioral Segmentation: Choose from 60 different interests and user statuses

    • Device: Mobile phones & tablets, PCs & laptops, or smart speakers

  • Minimum spend per campaign is $2500, and impressions are delivered based on the amount you spend. That rate includes unlimited targeting, display ad hosting, and real-time reporting with no additional fees. CPM and Impressions dependent on budget, and targeting requirements.

  • The default payment method for BRD Media LLC is credit card/ACH. We currently accept Visa, American Express, Mastercard, Discover and JCB. We also offer invoicing as an alternative, though it comes with a minimum spend requirement. Contact billing@brdmediallc.org for more details.

  • Credit cards are charged 7 days before campaigns are set to run, or whatever your running balance is at the end of the month, whichever comes first. A receipt will follow every charge via email.