Frequently Asked Questions

What is digital audio advertising?

Digital audio advertising refers to short, targeted ads played during streaming content like podcasts, music, and internet radio. It’s a modern evolution of radio advertising, offering enhanced precision and analytics. At BRD Media, we achieve an industry-leading 98% listen-through rate, meaning nearly all listeners hear your entire message.

What’s the difference between traditional radio ads and podcast advertising?

Traditional radio ads provide mass exposure but lack targeting. In contrast, podcast advertising reaches engaged, niche audiences with personalized messaging—often read by trusted hosts. Our clients regularly see above-average conversion rates, driven by smart targeting and credible delivery formats.

Which platforms does BRD Media advertise on?

We place ads across top platforms, including:

  • Spotify

  • Pandora

  • iHeartRadio

  • Stitcher

  • High-performing podcast networks

This multichannel approach ensures your campaign meets listeners where they already are.

Why choose BRD Media for audio ad campaigns?

We offer done-for-you audio ad management. That means:

  • Strategic planning

  • Scriptwriting

  • Voiceover & production

  • Media placement

  • Targeting & analytics

You stay focused on your business—we run the campaign. With our expertise, many clients experience conversion rates far exceeding industry benchmarks.

Who should use digital audio advertising?

Audio advertising works exceptionally well for:

  • Real estate professionals

  • Healthcare providers

  • Auto dealerships

  • Attorneys and law firms

  • Local and regional service businesses

Audio is personal and powerful—60% of podcast listeners say ads improve their perception of a brand. With BRD’s optimized placement, we turn listeners into leads.

How does audience targeting work?

We target listeners based on:

  • Geography (city, ZIP code, or custom radius)

  • Demographics (age, gender)

  • Device and listening behavior

  • Interests and content genres

This ensures your message reaches the right people at the right time. Combined with our 98% listen-through rate, targeting precision drives campaign success.

What kind of reporting do I receive?

We provide detailed insights including:

  • Total ad impressions

  • Listen-through and completion rates

  • Location-based performance

  • Frequency and reach analysis

  • Platform-specific engagement

These reports help you track ROI and optimize over time.

Is there a minimum monthly budget?

We offer flexible campaign options tailored to your goals, audience, and market reach. Whether you’re looking to build awareness or drive action, our strategic approach ensures your message is delivered with impact—no matter the scale.

Do you produce the audio ads?

Yes. We create your ad from start to finish—including scripting, voice talent, and production. Our in-house team delivers high-quality, brand-aligned audio that resonates with listeners and drives action.

How soon can we launch a campaign?

Most campaigns launch within 5–7 business days after creative approval. If you’re facing a time-sensitive promotion, we offer rush service to get you live even faster.

How do we get started?

It’s simple. Book a quick 10-minute discovery call. We’ll learn about your goals and design a digital audio or podcast advertising plan tailored to your brand—then handle everything for you.

✅ Let BRD Media Run Your Digital Audio Campaign—Start Today

Experience the difference of a high-converting audio strategy, professionally managed and fully transparent. With a 98% listen-through rate and proven conversion success, we help brands cut through the noise.

👉 Schedule your free consultation now

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